Amazon is set to launch private ordering in Australia.
The search giant says the move is part of its effort to provide a better experience for its customers and make them more efficient.
Private ordering is an increasingly popular service that lets customers order products from a private website.
Amazon says it is rolling out private orders to all Australian retail locations from Monday, and plans to open up to 100 stores to the service by the end of the year.
Amazon has been testing private ordering for the past few years, but its rollout has not been as extensive as its European rivals.
It has also been testing its own private ordering service, Amazon Prime.
“We believe that offering customers access to an easier shopping experience in the future will make them happier, more engaged and more profitable,” Amazon Prime’s director of sales and consumer technology, Steve Hester, said in a statement.
Prime customers can get their orders delivered in 24 hours or on demand, depending on the type of order they want.
In an announcement made last year, Amazon said it would open up private ordering to customers across Australia.
The company is not giving any details about when private ordering will be available.
Last month, Prime customers in Sydney received an email inviting them to order through Amazon.
It is unclear when private orders will be rolled out across the country.
Prime is available in Sydney and Melbourne.
Read more: Amazon launches private ordering and Prime delivery service in Australia