Amazon.com (AMZN) said it will soon launch a private ordering system that lets customers order private cars, trucks and other vehicles without needing a credit card.
Amazon.com, one of the most popular U.S. retailers, has been trying to address customer frustration with the long wait times that have been plaguing its business.
Last week, the company said it would begin selling cars from May 31, and it has offered to give customers a discount on private car purchases.
The move is part of Amazon’s efforts to compete with rivals such as Tesla Motors Inc (TSLA), Ford Motor Co (F) and Volkswagen AG (VOWG_p.DE) in the U.K. and U.A.E.
The company said private ordering will allow customers to buy cars, even ones that are in storage.
Amazon’s cars are stored in its fulfillment centers and are not delivered to customers.
Customers will be able to reserve private orders for a set period of time.
If they miss a delivery date, Amazon will refund the purchase price for the day.
Amazon has also said it is willing to refund the full purchase price of a private order for up to 30 days.
Amazon said it has not yet begun selling private orders in the United States, but the company has plans to expand its network of fulfillment centers.
The private ordering feature has long been a sore point for customers who have had to pay hefty fees to use the online car-shopping business.
In addition to the long waits at the car-seller’s doorstep, they are also unhappy about the hassle of getting to the checkout line and the inconvenience of paying cash for private car sales.
The companies decision comes as the U,A.
Es. are gearing up for an election season that is expected to be dominated by the issue of car ownership.
Amazon’s move to offer private orders is one of many efforts to attract consumers to the company.
It also comes as Amazon is expanding its business, including its online grocery store.
Amazon is also launching a new streaming music service called Prime Music.