NEW YORK — The NFL is taking another stab at its privacy initiative with a new mobile app that lets fans purchase private jets with GPS tracking.
The company behind the app says the app is intended to “connect the masses” and “get the game on the field faster.”
The app will work with fans who want to purchase private jet tickets, and it can be purchased for as little as $49.95.
It will also allow fans to track their flight with the app and share their flight information with the league.
The NFL, which was founded by owners and players in the late 1920s, is looking to capitalize on the rise in private jet usage.
The league is also looking to make a splash with its new digital initiative, which is a $50 million endeavor to put an emphasis on social media.
The app works by letting fans track their private jet flight with a GPS tracking device.
The app works with fans to “get on the road with your team”The app can also be purchased with cash, with the $49 purchase costing $4.95 and the $199 purchase for $7.95.
“The league is going to continue to expand its digital strategy, which has been focused on social and mobile, and that will help us to build and expand our business and our fan base,” NFL vice president of digital strategy and marketing Brian DeMars said in a statement.
The NFL will release a new app and website later this year, and the company plans to launch its own online store for fans to purchase tickets.
The game is expected to be played in New York City, with a game in Miami also scheduled for 2017.
The league and NFL Players Association are trying to capitalize and expand on the growth in private jets in a way that does not compromise player privacy.
It has made a concerted effort to promote social media and the NFL app, but it still does not fully control the experience.
A $100,000 donation from the NFL Foundation was enough to help get the app out there, DeMars added.