BUFFALO, N.Y. (Reuters) – Amazon’s (AMZN.
O) Prime membership program, which lets customers order online and pay for their products directly from the cloud, is getting new features designed to appeal to consumers who might be less familiar with its services.
The new Prime products will be available for purchase on Amazon’s website on Thursday, as part of a broad expansion of the platform, Amazon said.
Prime customers will be able to search for products, place orders, and send money via a mobile app.
They will also be able send money directly to friends, families and other people in their Amazon Prime circle.
Amazon Prime customers also will have access to Amazon’s “Prime Video” service, which has been available for months but only recently began to roll out on its own.
Amazon said the new features are aimed at making Prime more accessible for people who may have never purchased Prime before, and at providing a better user experience.
Amazon has been trying to expand Prime membership, which includes access to the Kindle e-reader, video-on-demand, and Amazon Music and Kindle Prime video apps, and is offering more products, services, and products for Prime members, among other features.
Its Prime subscription service, as it’s known, includes discounts on many products, and customers pay Amazon fees for those products.
Amazon did not specify when Prime would be available in its stores.