Amazon Prime members can buy up to a $100 gift card for free, but the offer doesn’t apply to Prime members.
The company announced the new offer on Wednesday, saying that the $100 card will be available to Prime customers in the United States beginning on April 30, 2016.
The company also said that Prime members will be able to purchase $20 Amazon Gift Cards through its new loyalty program.
Prime members receive a discount on Amazon purchases through Amazon’s Prime Video, Amazon’s own streaming service and other products.
Amazon has historically been a cash-only company, but it has recently started charging more for its online and offline services.
On Wednesday, Amazon said that it has received a surge of customer inquiries about its $50 Amazon Prime Card, which can be used to pay for most Amazon purchases and get a free Amazon gift card.