The new policy, which goes into effect today, clarifies that the company’s privacy policies do not cover the personal information of its customers.
The new privacy policies are aimed at giving people more control over their personal data, said the cybersecurity experts who created the new privacy guidelines.
Amazon said it is committed to “ensuring that customers are informed of any changes to the privacy policies that may affect their privacy.”
Privacy groups have been urging Amazon to change its privacy policies since at least 2015, when a lawsuit was filed by privacy advocacy group the Electronic Frontier Foundation.
It’s unclear what Amazon is actually trying to accomplish with the new policies, though the company has said that it has been working to make changes to its privacy practices.