An in-app purchase, in which users can order a specific product in a different way, has long been a popular feature in the online marketplace.
But Amazon’s move to create its own private restraining company seems to make its product a more viable option for consumers.
According to a post from the company’s website, the new Amazon Private Order Service will let users “order products from Amazon, or select one of our Amazon sellers to receive your order.”
“Customers will be able to customize their order to meet their own needs,” the post reads.
“For example, you can specify which type of coffee to order and how much coffee to pay, as well as customize your order to suit your preferences.”
“Amazon Private Order will provide a way to send a personalized order to your home or office, with a personal touch, and we’re excited to see how this service will be used.”
Users can set the price, shipping time and delivery date, and order items with Amazon’s in-store pickup option, the company claims.
Amazon Private Orders will be available for a limited time and will be free for a while, the post explains.
Users will be required to enter a credit card number to receive their orders.